H&M launches its shraddh collection, models asked to appear sad

Big news is coming in from Delhi, where the popular fashion brand H&M has launched its shraddh collection for the first time.

Reportedly, the shraddh collection is launched for the people who observe Pitru Paksha, a fortnight of the paternal ancestors, when Hindus pay homage to their ancestors especially through food offerings while wearing plain white colour cloths.

The Fauxy sources suggest that “H&M has asked its models to keep a sad face while showcasing H&M shraddh collection”.

Speaking to The Fauxy, H&M India head said “Shraddh is one of the most important events and we just can’t miss it, earlier we launched summon collection when many Bollywood celebrities were summoned by NCB”

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