Motor Vehicle Act was amended recently with effect from September 1, 2019. Breaking traffic rules are going to make a huge dent in one’s monthly budget and it may cost one more than the monthly fuel bill or in some cases more than your vehicle’s EMI. On the second day itself, a Gurgram man was fined a whopping ₹23,000 for riding a bike without wearing a helmet and also for not carrying important documents.
However, amidst the outrage against the increased penalty, the helmet manufacturers are seeing an upward graph of their sales. It has been said that due to the current economic slowdown automobile sector is witnessing a major downfall in their sales but the helmet sales are giving a stark contrast as many people didn’t even have a helmet let alone wearing it. Seeing it as an opportune moment, India’s biggest Industrialist, Mukesh Ambani is all set to disrupt the helmet and other safety equipment market.
On Wednesday, Mukesh Ambani announced Reliance’s entry in the vehicle safety equipment manufacturing industry. He also announced an attractive offer where a person has to buy only Jio helmet and he’ll get free two-wheeler and three months of fuel. However, petrol has to be bought only from the reliance fuel pump, which will have its own fuel prices. Anil Ambani will be the first customer of this scheme as he does not have money to pay Traffic fine. Details on this awaited.