As soon as a five-judge bench at SC scrapped Section 377, the Indian penal code that criminalised homosexuality, various brands came up with witty marketing ideas to congratulate the LGBT community almost as if they were just waiting for the judgement to be announced.
In solidarity with the LGBT community and with an intent to celebrate the SC verdict, an apparel brand, Diesel went a little overboard and launched a range of men’s denim with a zipper on the rear side. Although the intention of the brand was not to hurt anyone’s sentiments, it certainly invited a lot of controversies.
An activist protesting against the brand said “A zipper at the rear side of the jeans would ease the call of nature, but then it is not only limited to homosexuals. Why have they released it under the men’s wear range?”
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