Tata Starbucks Private Limited on Monday entered into the ‘Heart of India’ – Madhya Pradesh, with the opening of two new stores in Bhopal. Located at Arera Colony and DB City Mall in Bhopal, the new stores will offer the premium Starbucks Experience to more customers across the country.
Bhopal, not a metro city yet, has a relatively very less population of working-class and not a target audience for Starbucks, however, due to its commitment, the leading coffee chain has opened its outlet. Reportedly, after witnessing very low footfall for a week, the coffee chain has decided to offer Lattes on EMIs.
“This is one of its types of offers where customers can have coffee on EMI and we are also allowing multiple names on a single cup of coffee and even names on a glass of water to attract the engineering crowd of the city,” said the DB Mall outlet manager to The Fauxy.