Jaguar’s new ad announcing their rebirth features many black people and some white people, with no cars in sight, leading people to believe it’s an ad to sell humans. Their new taglines, “delete the ordinary” and “copy nothing,” furthered the misunderstanding, making people think they were saying, “don’t copy Americans by buying just black people; go out of the ordinary and own white people now.” After this, multiple cases were registered against them for human trafficking. Jaguar clarified that it was just rebranding and they would still sell only cars. But people were still angry with this whole campaign, and even the most pro-life people agree that this rebirth should have definitely been aborted.
Jaguar booked for human trafficking after showing people instead of cars in their new ads
