Fair Lives Matter : Indian Express On Its Front Page

In a sharp contrast to US Protest Black Lives Matter, Indian Express, a popular media house of India, has chosen to protest for fair people who are often ignored. Indian Express decided to dedicate fairness cream a front page ad to counter the protesters who think only Black Lives Matter.

If sources are to be believed, FLM is going to be trend across the Twitter and other social media platforms later this month. The media house has reportedly made Zebra its symbol of the trend as Zebra represents black and white almost equally.

Speaking to The Fauxy, Indian Express chief editor said “we have decided to keep an ad of fairness cream on front page and rest of the pages blank to not use the ‘blank ink’, making the ad more effective.”