The video campaign by CRED is reportedly failed to satisfy the makers who have been trying too hard to be creative and have involved many popular and unpopular celebrities.
Sources suggest that the ads by CRED aren’t getting the kind of response the credit company wants and to address the same, CRED ad agency is now going a step further and is roping in ailing Dilip Kumar.
“Dilip Kumar is turning 99 this September and no one is expecting him to be on any ad let alone a movie. We have decided to lift him from the hospital itself and let him stand on his legs, he will be trembling and will use that footage as a dance with a music in background.” said a CRED employee on the condition of anonymity.
