Today is 8th March, on this day International Women’s Day is observed to celebrate women, their rights and their achievements. Men celebrate the day by giving special respect to women while brands use this as an opportune moment to further establish value in the market. Brands show creativity to attract women customer, however, some brands end up offending them. Same happened with Scotch-Brite, known for its utensil cleaning products.
Reportedly, scotch-brite simply wished women on women’s day and some women took offence saying women don’t belong to kitchen or wash area. The brand responded saying it was a greeting and had no other intention then wishing women for their immense contribution in making a world better and a cleaner place.
“They don’t wish men on men’s day, I don’t care if there’s no men’s day, declare a men’s day and make all kitchen related brands wish men” told one of the women who got offended with the brand wish to The Fauxy.
