Indian economy is going through a tough phase with job losses and sales slowdown hampering the normal growth. Many automobile companies have fired employees and are on verge of major slowdown. JCB makers are the only one who are making profit.
The reason given by the JCB makers is that with more people facing job loss, there are more number of people with free time and they are willing to watch ‘JCB ki Khudai’. Watching JCB is just not a timepass activity for the Indians but also an emotion.
JCB ki Khudai was trending sometime back when people posted images of them watching JCB in operation. JCB ki khudai is important for the national integrity as it brings together people of all walks of life and so even the Finance Ministry is promoting the sales of JCB. The ministry will provide subsidy to people who want to buy the national integrator.
Passenger sales may be low but that will be compensated by higher sales of JCB.