As breathing in Delhi becomes equivalent to smoking 49 cigarettes a day, ITC has witnessed a significant drop in cigarette sales in Delhi. To compete with Delhi’s air, ITC has decided to launch bigger and stronger cigarettes. The company is also facing a decline in sales in other parts of the country after multiple men were caught smuggling Delhi’s air to nearby states and selling it at a cheaper price than cigarettes. ITC investors are seen doing Yoga in open air to reduce stress leading to further drop in cigarette sales.
ITC to launch bigger cigarettes to compete with Delhi’s AQI
