In a major push to body Positivity and to give body shamers a strong message, an apparel brand has designed dresses using a material that can be stretched to 100 times without getting torn.
“We did this to make those people happy who feel sad about obesity but not enough sad to take any action. The social media has made us realised that even round is a shape and people are happily accepting the obesity. We expect our sale increase to ten times by this initiative” said the brand CEO.
Sources suggest that the brand has put an advertisement for recruiting ambassadors for the brand and the only criteria for the selection process is to have acceptance for all body types and body weight atleast 150 Kgs.
Reportedly, Gym owners and nutritionists have filed a case against the brand for promoting unhealthy lifestyle. However, the brand has replied that even unhealthy lifestyle is also a style.